Why a Survey?
Maybe JunkSTOP seems like a great idea to you. maybe you'd love to be able to go to one place and tell all the direct-mail marketers exactly what you do and don't want them to send you.
But there's one group of people who think that JunkSTOP is a terrible idea: the junk mailers themselves. You'd think they'd love a system that would help them find customers, avoid waste, and cut their costs. You'd think so, but you'd be wrong
Right now, the junk mailers won't listen. They're used to a way of doing business where it's cheaper to send out a few thousand extra catalogs than to have a system for removing your name from their mailing lists.
Over a long period of time, junk mail lobbyists have been able to stiff-arm individual preferences. They've argued that any regulation on advertising is an infringement on their industry's rights to free speech, and they've repeatedly had laws enacted that say so. Your right to simply raise your hand and say "No thanks," or "Please spell my name correctly," or "This person died five years ago," have been effectively argued not to exist.
We want to show the direct mail industry that you do care, that you do want your rights, and that you would use a system like JunkSTOP to communicate with them.
That's why we're starting with a survey. We want to hear from the hundreds, thousands, tens of thousands of people who would love to use JunkSTOP to slow down the torrent of instant garbage that pours into their mailbox every day.
